The Future:
Most managers are too narrowly focused on the economic activity of producing goods and services. They forget that their organization's true nature is that of a work community of humans rather than a collection of assets on a balance sheet. The only sustainable competitive advantage is learning faster than the competition.
Arie de Geus
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Forcing the boundaries:
The continuous struggle for perfection has led Yonca-Onuk to focus in research and development and to look for better/newer solutions and concepts. Our expertise in building in advanced composites and technologies has been developed in close cooperation with the aerospace, automotive and defense industries.
In fact “every creative company needs, continuing exposure to skill sets, technologies, orientations, and methodologies outside its area of expertise. ...The goal is to avoid narrow specialization and a singular point of view.” *
Broadening our knowledge and applying it correctly will continue to be our style in forcing the boundaries in order to stay in front. In this extremely dynamic environment we are perfectly aware that “the only sustainable competitive advantage is learning faster than the competition”.
* (Jerry Hirshberg)